Toyota Camry is due for replacement soon after its rival, Honda Accord, received a major redesign for 2023.
The current Camry is the most adventurously styled and sportily tuned among midsize sedans.
Sedans are losing ground to trucks and SUVs, and several midsize sedans have faded from the market.
The Hyundai Sonata, Kia K5, Nissan Altima, and Honda Accord have adopted sportier styling and meins to keep buyers' attention.
Toyota is expected to go nearly entirely hybrid for the new Camry, following Honda's shift towards hybridization with the new Accord.
The new Camry could feature performance versions with a new-generation hybrid turbo engine recently introduced on the Lexus RX F Sport 500h and Toyota Crown sedan.
The hybridized 2.5-liter I-4 that serves as the current Camry hybrid's powertrain would likely carry over as the new model's entry-level setup.
The Camry's basis will continue to be Toyota's TNGA platform, with possible dimensional increases.
The new Camry is expected to feature the latest in-car tech suite and safety features, such as Toyota Audio Multimedia interface and Toyota Safety Sense 3.0.
The new Camry is expected to appear later this year and go on sale as a 2024 or 2025 model.