Tesla ends Ford's 12-year loyalty streak


Tesla has the most loyal customers in the US according to a recent survey by S&P Global.

Tesla Loyalty

The survey tracked consumer tracking activity from January to December 2022 and analyzed data from 11.7 million new vehicles registered in the US.

Consumer Survey

Tesla won the 'Overall Loyalty to Make' category, ending a 12-year winning streak by Ford.

Tesla Ends Streak

The Ford F-150 has been the most popular car in the United States for 41 consecutive years.

F-150 Dominance

Ford Australia has recently announced pricing for the upcoming F-150, which will use a local right-hand drive conversion system.

F-150 Australia

Retaining loyal customers is harder than ever for car-makers as consumers return to the market after the pandemic.

Customer Retention

Tesla has faced challenges in recent years, including production and delivery delays and quality control issues.

Tesla Challenges

In addition to winning the 'Overall Loyalty to Make' category, Tesla also won the 'Highest Conquest Percentage' for new customers.

Tesla Conquest