Tesla has the most loyal customers in the US according to a recent survey by S&P Global.
The survey tracked consumer tracking activity from January to December 2022 and analyzed data from 11.7 million new vehicles registered in the US.
Tesla won the 'Overall Loyalty to Make' category, ending a 12-year winning streak by Ford.
The Ford F-150 has been the most popular car in the United States for 41 consecutive years.
Ford Australia has recently announced pricing for the upcoming F-150, which will use a local right-hand drive conversion system.
Retaining loyal customers is harder than ever for car-makers as consumers return to the market after the pandemic.
Tesla has faced challenges in recent years, including production and delivery delays and quality control issues.
In addition to winning the 'Overall Loyalty to Make' category, Tesla also won the 'Highest Conquest Percentage' for new customers.