The 2024 Ferrari Purosangue will be the biggest Ferrari and is highly anticipated by rich car buyers.
Ferrari plans to limit production to no more than 20% of its annual output to maintain exclusivity.
The Purosangue promises to bring the supercar experience to an SUV, while still being family-friendly.
Luxury performance SUVs like the Aston Martin DBX, Bentley Bentayga, and Lamborghini Urus have been successful in driving sales.
Ferrari has been working to create a unique SUV and not just a cash grab on a borrowed platform.
The Purosangue will start at $393,350, with a $5,000 delivery charge, and possibly a gas guzzler tax in the U.S.
The Purosangue only has a V-12 engine, so it may incur a gas guzzler penalty.
The Bentley Bentayga, Lamborghini Urus, and Aston Martin DBX all have significantly lower starting prices than the Purosangue.
Car and Driver will have a First Drive review of the Purosangue soon to determine if it's worth the high price.