Cox Automotive, a renowned auto trade consultant, recently released statistics indicating a small decrease in prices at the beginning of 2023. In January, the average sales value (ATP) of a new car was at $49,388.00 USD, a drop of 0.6% from the previous month’s ATP of $49,507.00 USD. While the decrease is relatively small, it marks the first indication of a drop in vehicle value for the year.

The car market has been experiencing high rates for a while, especially since the beginning of the Covid-19 pandemic, which affected suppliers. The shortage of raw materials worldwide led to decreased production, increased demand from buyers, and higher prices.

The Historic Sale of Luxury Cars

This situation has led customers to seek out used car deals, while contributing to the inflation of the country. In the final days of 2022, the average monthly payment for a new vehicle was $777.00 USD, representing a historic value for the light car trade. This figure increased by 2.1% compared to November 2022. The margin to afford a means of transportation rose to 44 weeks in December 2022, up from 43.3 weeks in November of the same year.

Cox Automotive’s chief economist, Jonathan Smoke, pointed out that the biggest challenge in auto sales lies in credit interest. On the other hand, Rebecca Rydzewski, the North American company’s economic and industry outlook researcher, announced that automobile manufacturing is growing.

The upward trend in production has led to a drop in prices for both regular and luxury cars. The latter had a record purchase increase of 20% in January 2023.

The Future of Auto Trade

It remains to be seen whether this trend of decreased prices will continue throughout 2023. However, the production increase in automobile manufacturing is a positive sign for the industry, as it will likely lead to a more stable supply chain and ultimately, more reasonable prices.

Furthermore, the increased affordability of used cars may lead to a rise in demand, providing a more sustainable alternative for customers who want to purchase a vehicle. However, it is crucial for credit interest rates to remain at reasonable levels to support these consumers’ purchasing power.

In conclusion, the auto trade industry is experiencing a subtle decrease in prices at the beginning of 2023. While this decrease is small, it marks the first indication of a trend towards more affordable vehicles. Nevertheless, it is essential to continue monitoring the industry for future developments and trends.


In conclusion, the U.S. auto market has started the year with a slight drop in prices, as indicated by the statistics shared by auto trade consultant Cox Automotive. While the decrease is minimal, it is the first indication of a potential shift in the market. The high rates in the car market, which had been prevalent for a long time, were mainly due to the effects of the Covid-19 pandemic, such as the shortage of raw materials, which caused production to decrease while the demand from buyers increased, leading to higher prices. This situation prompted customers to look for deals on used cars, which contributed to the inflation of the country.

However, recent statistics show a drop in the average sales value of a new car, with the ATP at $49,388.00 USD in January 2023, compared to $49,507.00 USD in December 2022. Additionally, luxury car sales have reached a historical high, with a record purchase increase of 20% in January of this year. While the increase in automobile manufacturing is contributing to the drop in prices, the biggest difficulty in auto sales continues to lie in credit interest.

Overall, these statistics provide valuable insights into the current state of the U.S. auto market and suggest that it may be moving towards a more balanced state, with potential opportunities for both buyers and manufacturers alike.

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