Ford’s 12-year Streak
In a recent survey by S&P Global, Tesla has emerged as the automaker with the most loyal customers in the United States by 2022. According to the survey the survey, which tracked consumer tracking activity from January to December 2022 and analyzed data from 11.7 million new vehicles registered in the US. in 2010, Tesla won the ‘Overall Loyalty to Make’ category.
This victory for Tesla in terms of brand loyalty ends a 12-year winning streak by Ford, fueled by the wildly popular F-150 pick up. The F-150 has been the most popular car in the United States for 41 consecutive years and over 650,000 examples will be sold in 2022 alone.
Interestingly, Ford Australia has recently announced pricing for the upcoming F-150, which will use a local right-hand drive conversion system. Commenting on the survey, Joe LaFeir, Head of Automotive Insights at S&P Global Mobility, said that “the last three years have been challenging for the automotive industry. As consumers return to the market after the pandemic and inventory.” has steadily improved.” from last year’s low, retaining loyal customers is harder than ever”.
In addition to winning the ‘Overall Loyalty to Make’ category, Tesla also won the ‘Highest Conquest Percentage ‘ for new customers in the same survey. General Motors, on the other hand, won ‘Overall Loyalty to Manufacturer.’
It’s worth noting that while Tesla has been recognized for its impressive customer loyalty, it has faced its fair share of challenges in recent years. From production and delivery delays to quality control issues, the company has had to navigate a number of obstacles as it seeks to establish itself as a major player in the automotive industry.
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Despite these challenges, Tesla’s innovative electric vehicles have won over a loyal fan base, and the company’s focus on sustainability and renewable energy has garnered praise from environmental advocates. With the automotive industry continuing to evolve at a rapid pace, it will be interesting to see how Tesla and other car-makers adapt to the changing landscape in the years ahead.