Mercedes-Benz to Cease Production of Majority of Coupe and Wagon Models

Mercedes-Benz Introduction

Mercedes-Benz Reshaping its Portfolio for a More Profitable Future.Mercedes-Benz to Undergo a Portfolio Overhaul, phasing out Several Coupe and Wagon Models and Emphasizing High-Performance AMG and Maybach Versions, as well as Rare Mythos Models

Mercedes-Benz’s Strategic Plan

Mercedes-Benz, the renowned German luxury automaker, has set its sights on a bright future by reshaping its vast product portfolio. The automaker aims to move upmarket, become more profitable, and cater to the needs of contemporary luxury car customers. This strategy is a result of the company’s latest long-term plan, which was outlined in May 2022.

The Latest Developments in the Plan

In a bid to achieve this goal, Mercedes-Benz will be discontinuing a number of its models. According to insiders, the automaker is set to retire wagons, coupes, and convertible vehicles, as well as certain coupe-like SUVs and sedans. The brand’s focus will shift to top-end variants from AMG and Maybach, as well as super-exclusive Mythos models.

Reduction of 33 Body Styles to 14

Only 14 out of the 33 body styles that Mercedes-Benz currently offers will survive this reshuffle. The C-class and E-class coupes and convertibles will be discontinued between 2023 and 2024, to be replaced by a pair of two-door CLE-class models. The CLS-class will depart in 2024, and the sharp AMG GT 4 Door will follow in 2024 or 2025. The current GLE and GLC Coupes will receive new generations, but after that, their lineages will end.

The Future of Coupes and Convertibles

Wagons and shooting brakes, particularly in Europe, have been hit the hardest. The Europe-market C-class wagon will be gone after 2028, and the next-generation E-class, which is set to spawn the automaker’s last wagon, will bid farewell at the end of its production run in 2030. The next-gen CLA-class, which will be based on the MMA electric platform and is due to debut in 2025, will be the brand’s last shooting brake in Europe.

Despite these changes, Mercedes-Benz still has some exciting vehicles in the pipeline. The Mercedes-AMG GT coupe, based on the current SL roadster, will launch later this year. The SL roadster will also expand its lineup with a new Maybach offering. In 2026, we will see a new four-door coupe, a next-generation SL with more cargo and rear-seat space, and a new AMG GT coupe, all of which will be electric. The MMA platform will also serve as the backbone for a chunky GLG-class SUV in 2026.

The Rise of AMG and Maybach

Mercedes-Benz is placing a great deal of emphasis on AMG and Maybach models, as well as its new Mythos series of hyper-expensive collectibles. This new lineup of cars is expected to feature capacious batteries (up to 150.0 kWh), power outputs approaching quadruple digits, and maximum ranges pushing towards the 500-mile mark on the European WLTP cycle. Maximum charging speeds should expand to 270 kilowatts, too, thanks to a greater reliance on 800-volt electrical systems.

The Future of Mercedes-Benz

In conclusion, Mercedes-Benz’s reshaped portfolio will see the automaker moving upmarket, with a focus on high-performance AMG and Maybach models, as well as rare Mythos collectibles. With new, exciting vehicles on the horizon, Mercedes-Benz is poised for a bright and profitable future.